News / 2017.04.07

Meet our new creative director

Patrick Dry is now part of Perfect Fools

We’re happy to announce that Patrick joins our Stockholm team as creative director. This also means that Klas Lusth will step into the role as executive creative director. Patrick will steer and guide the creative teams to future glory while Klas will focus on developing our offer to include creation, innovation, media/PR and strategy in all projects.

– Perfect Fools is in a perfect position to deliver that little extra “foolishness” that all clients should expect from their creative agency. Klas and I know each other well and share the same ambitious goals for Perfect Fools. It’s also a well known fact that Ann Ystén is the best and smartest CEO you could possible have, says Patrick Dry.

Patrick comes from a diverse background which include being an internationally awarded creative at DDB Stockholm and Åkestam Holst. He was one of the founders of M&C Saatchi Stockholm and has also worked for BBH London and Google Creative Lab in New York. The past year he’s been focusing on his own creative projects and extended sommelier studies.

– We’ve talked about working together for a couple of years now and I’ve finally managed to talk Patrick into joining Perfect Fools. Patrick has the ability to make both me and the people around him better and apart from being a real tech geek, he’s also a world class storyteller, says Klas Lusth.

Welcome to the team Patrick!