News / 2018.09.17

PF <3 PR

We’re kickstarting the fall by growing our PR expertise. Say hello to our new PR pros Nicolina Jonsson and Joakim Ohlsson, plus get to know them a little.

Nicolina comes from Jung Relations, where she’s worked as a consultant and planner for the last five years. Among many projects, she has worked with “Den nya rikssvenskan” for Lernia, which landed a number of Spinn awards and a Guldägg in the PR category this spring. She has also worked with clients like Blocket, Prisjakt, ICA and Briska.

Joakim has a background as a PR consultant and creative at both Volontaire and POST. He’s worked with clients like Kommunal, Libero, Hjärnfonden, Cancerfonden and Electrolux with projects that’ve been awarded in Cannes Lions, Guldägget, 100-wattaren, Eurobest, Sabre and Spinn.

– We are extremely proud to extend our PR offer with two of the industry's most exciting PR creatives. Our customers continue to demand innovative thinking and solutions, and the PR perspective has a natural place in the idea process from the start. In addition to a solid track record, Nicolina and Joakim are good people with strong values, a great match for an alternative agency like us, says Rasmus Bjurström, Strategic Director of Perfect Fools.