News / 2017.02.03

We have updated the heart to 2.0

Last year 10% of Sweden downloaded the app and voted with their hearts.  Now this years update of our beloved app for Melodifestivalen and SVT is available and ready for the first Mello show on Saturday. 

News / 2017.02.01

The Mello quiz challenge

We just can’t get enough of Melodifestivalen. But who can these days, right? Tallink Silja, being a Melodifestivalen sponsor this year, asked us to help them activate their sponsorship in a new innovative way.

Jobs / 2017.01.16

Copywriters, Perfect Fools needs you!

Perfect Fools is growing and looking for more creatives to join our friendly team. If you have a strategic mindset and enjoy telling world class stories, we'd love to hear from you.

News / 2016.10.26

Nominated in 100-wattaren

We are super excited about our nomination in “100-wattaren” - an advertising competition that awards communication with proven results. Our nomination is for the app “Vote with your heart” for client SVT/Melodifestivalen in the category “Innovative thinking of the year”. Read more about the case here. Keep your fingers crossed for us!

News / 2016.10.26

Bringing home the Gold in Svenska Designpriset

We’re thrilled to share that we just won a gold in the Svenska Designpriset, a contest celebrating the very best design in communication. Our app for SVT and Melodifestivalen was praised by the judges in the ‘Device and Tablet’ category as “a smart, pretty and loveable solution to a problem that created a huge 33,438,227 […]

News People / 2016.09.28

Perfect Fools hires Honesty art director Emil Jonsson

We’re happy to announce that Emil Jonsson is joining us as an art director. Emil will report to creative director Klas Lusth and be sprinkling conceptual magic on all of our shiny new business wins. Emil’s appointment follows the recent additions of copywriter Magnus Ivansson and strategic director Rasmus Bjurström. 

News / 2016.09.23

Perfect Fools and Kronans Apotek join forces to create new beauty campaign starring three unique Swedish influencers.

We’re delighted to share our first campaign in a series of collaborations with Swedish pharmacy Kronans Apotek.

News / 2016.09.15

Datings toughest questions come to life in our new campaign for TV4’s Single life

Think you know ‘The Rules’? Think again. Single life in Sweden is no longer what it was. Dating apps have turned the tables on the usual rituals of Nordic love.

News / 2016.09.07

Perfect Fools dials Magnus Ivansson’s number

We're thrilled to share that Magnus Ivansson - the brains behind the multi-award winning campaign The Swedish Number - is joining Perfect Fools this September to add his copywriting expertise to our growing creative department.

News / 2016.08.19

Avoid a world where data and insight terminates creativity

At Cannes Lions this year there was a sense of creativity under threat with tech talk dominating the agenda from VR and AI to IoT and drones.  But technology is the medium not the message and marketers will not go the way of chimney sweeps and UK MEPs just yet.