With the goal to get more people to book a cruise to Estonia and stay overnight we created the digital platform epicestonia.com together with hasan & partners Stockholm for Tallink Silja and Visit Estonia.
The site listed the 97 most epic things to do in Estonia, and regular Swedes could apply on the site to discover the experiences themselves. 97 winners with friends where then selected and had the chance to partake in one unforgettable event each. On the site we documented and shared their stories to inspire others.
We gave away these experiences for free, and all we hoped for in return was the participants to share their stories in their own social media channels - thereby becoming digital ambassadors for Estonia.
The campaign was exposed to thousands and thousands of people through social media. These messages were shared by regular people, spreading the message of their amazing trips to their friends and beyond.