CAMPAIGN for SWAROVSKI
Get the royal treatment

Claim your kingdom.

The ‘Kingdom of Jewels‘ integrated global campaign celebrated the Swarovski's Fall/Winter 2012 collection with an invitation to enjoy the royal treatment for a month.

The campaign focused on 15 cities, from São Paulo to Shanghai. To reflect the eclectic, baroque nature of the new collection, consumers were invited to a range of real-world and digital experiences in relevant areas: fashion, culture, music and nightlife. 

OUR CONTRIBUTIONS

Campaign Site
Strategy
International activation

Responsive Web Development
Social media
Film

In Paris, Hong Kong and New York, the first 100 people to visit selected Swarovski stores on September 1 received a special ‘jewel’, unlocking a range of VIP experiences in their cities throughout the month.